For the first time ever, Showtime will be offered over the internet as a stand-alone streaming service launching in early July, with Apple as its first partner. The stand-alone service will be called Showtime, a brand already embraced by consumer. Boxing fans will be able to see all the Showtime boxing events and other programming on their iPhone, iPad, iPod touch and Apple TV devices for $10.99/mo. Additional platforms and providers will be announced soon. HBO recently launched a similar service called HBO Now.